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Formation of range of the high-tech products at an enterprise to ensure sales sustainability


Galina Kostina, Anastasiya Torgashova
(about the authors)

Kostina Galina Dmitrievna – Doctor of Economics, Professor, Department of Marketing and project management, National Research University of Electronic Technology, Moscow

Torgashova Anastasiya Vladimirovna – Senior Lecturer, Applicant, Department of Marketing and project management, National Research University of Electronic Technology, Moscow

Published in:
Creative Economy
– № 10 / October, 2013



Keywords: balance of systems, customer satisfaction, formation of range, high-tech products, marketing communications, needs, Product Manager, values


Citation:
Galina Kostina, Anastasiya Torgashova (2013). Formation of range of the high-tech products at an enterprise to ensure sales sustainability. Creative Economy, 7(10), 26-36. — url: http://bgscience.ru/com/lib/1160


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Abstract:

The article provides an algorithm of forming the range of high-tech products based on the balance with market environment to ensure sales sustainability. In validating the proposed algorithm, procedures have been developed and implemented in accordance herein.







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