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Новые технологии управления талантами в крупных организациях рекламного бизнеса


Kurina T.N.
(about the author)

Kurina Tatiana Nikolaevna – (RANEPA)

Published in:
Leadership and Management
– Volume 7, Number 1 (January-March 2020)

JEL classification: J24, M12, M54

Keywords: "talent theater", adaptation, attraction, efficiency, evaluation, involvement, profit, profitability, talent management


Citation:
Kurina T.N. (2020). Новые технологии управления талантами в крупных организациях рекламного бизнеса. Leadership and Management, 7(1) doi: 10.18334/lim.7.1.41428


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Abstract:

The article considers the new mechanisms of the talent management system using the "talent theater" technique. The methodological and regulatory framework for the introduction of this technique at the enterprises of the advertising business has been formed







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