The key reasons for the transformation of the domestic labor market and the grounds for changing approaches to the formation of staffing are identified. The development of technological solutions to automate the functions of attracting applicants and the primary diagnosis of their suitability to the requirements of the position and organization is shown. A comparative analysis of the possibilities provided by technological solutions for automated search and attract candidates is conducted. The problem of search specialization and interaction with the target audience is highlighted. The description of the technological solution of work with the expanded offer of the market on the basis of point response to information on the offer of a new place of work is offered. The article describes the content of the technology and presents a new algorithm for the domestic market search and work with the target audience. Intelligent search and evaluation of the suitability of the applicant in the new technological solution is based on the information trail left by the person in the network.
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