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Keyword: relationship marketing

Loyalty program management in retail trading networks

Pupentsova S.V., Nekrasova T.P., Pavlenko I.A. Loyalty program management in retail trading networks // Creative Economy. — 2019. — Vol. 13. — № 1. — p. 195-210. — doi: 10.18334/ce.13.1.39724

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Data support of marketing management of industrial enterprise relationships

Izakova N.B., Timokhina G.S., Sysoeva T.L. Data support of marketing management of industrial enterprise relationships // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 24. — p. 4103-4116. — doi: 10.18334/rp.18.24.38592

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The Interaction of Distributor and Supplier in the Process of Cosmetics Promotion

Valentina Koryak The Interaction of Distributor and Supplier in the Process of Cosmetics Promotion // Russian Journal of Entrepreneurship. — 2012. — № 21 (219). — p. 137-142. — URL: http://bgscience.ru/com/lib/3890

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Marketing Management of Inter-Firm Relationships in the Industrial Market

Larisa Kapustina, Anna Babenkova Marketing Management of Inter-Firm Relationships in the Industrial Market // Russian Journal of Entrepreneurship. — 2010. — № 9-1 (166). — p. 58-62. — URL: http://bgscience.ru/com/lib/2048

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Genesis of relationship marketing and its role in modern society

Elena Kiseleva Genesis of relationship marketing and its role in modern society // Russian Journal of Entrepreneurship. — 2009. — № 10-2 (145). — p. 38-42. — URL: http://bgscience.ru/com/lib/1773

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Understanding of customers relationship management in online sales (CRM)

Kotelkina M.Yu. Understanding of customers relationship management in online sales (CRM) // Russian Journal of Retail Management. — 2019. — Vol. 6. — № 1. — doi: 10.18334/tezh.6.1.40486

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