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The Interaction of Distributor and Supplier in the Process of Cosmetics Promotion


Valentina Koryak
(about the author)

Koryak Valentina Aleksandrovna – Postgraduate Student of the Academic Department of Marketing and Communications in Business, Southern Federal University, Rostov-on-Don

Published in:
Russian Journal of Entrepreneurship
– № 21 / November, 2012



Keywords: distribution process, marketing strategy, professional cosmetics, regional distributor, relationship marketing


Citation:
Valentina Koryak (2012). The Interaction of Distributor and Supplier in the Process of Cosmetics Promotion. Russian Journal of Entrepreneurship, 13(21), 137-142. — url: http://bgscience.ru/com/lib/3890


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Abstract:

In the article the peculiarities of the professional cosmetics promotion in the market are regarded. The model of the relationship between supplier and regional distributor is proposed.







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