bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Marketing Management of Inter-Firm Relationships in the Industrial Market


Larisa Kapustina, Anna Babenkova
(about the authors)

Kapustina Larisa Mikhaylovna – Dr. of Econ. Sci., Head of Chair of International Management, Logistics and Marketing, Urals State University of Economics, Ekaterinburg

Babenkova Anna Valeryevna – Postgraduate Student, Chair of International Management, Logistics and Marketing, Urals State University of Economics, Leading Marketing Expert, PSM-Gidrotek LLC, Ekaterinburg

Published in:
Russian Journal of Entrepreneurship
– № 9-1 / September, 2010



Keywords: industrial (b2b) market, industrial consumers, information exchange, inter-firm relationships, products promotion, quality of interaction with consumers, relationship marketing


Citation:
Larisa Kapustina, Anna Babenkova (2010). Marketing Management of Inter-Firm Relationships in the Industrial Market. Russian Journal of Entrepreneurship, 11(9), 58-62. — url: http://bgscience.ru/com/lib/2048


Share:

Abstract:

The article considers the problems and approaches to managing inter-firm relationships in the industrial market. The authors suggest the modified relationship marketing mix and the algorithm of interaction with corporate customers, allowing to control the quality of inter-firm relationships.







References:
1. Charlz D. Shiv, Aleksandr Uotson Khayem. Kurs MBA po marketingu. / Per. s angl. – M.: Alpina Pabli sher, 2003. – S. 145.
2. Kusch S.P. Marketing vzaimo otnosheniy na promyshlennyh rynkakh. – SPb.: Vysshaya shkola menedzhmenta, 2008. – 272 s.
3. Lamben Zh.-Zh. Menedzhment, orientirovannyy na rynok. Strategicheskiy i operatsionnyy marketing. – SPb.: Piter, 2004.
4. Treysi B. Pobeda! / Per. s angl. E.A. Bakusheva.— Mn.: Popurri, 2004. – S. 198.
5. Ford D. Understanding Business Markets. Interaction, Rela tionships and Networks. – London: Academic Press, 1990.