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Matrix method of study and forecasting of prices of consumer goods based on consumption traditions


Ibragim Ramazanov
(about the author)

Ramazanov Ibragim Agaevich – Doctor of Economics, Associate Professor, Professor of the Chair of Sales Technology and Management (Plekhanov Russian University of Economics, Moscow)

Published in:
Russian Journal of Entrepreneurship
– Volume 17, Number 1 (January, 2016)



Keywords: cabbage market, consumer behavior, price forecasting, traditions of consumption


Citation:
Ibragim Ramazanov (2016). Matrix method of study and forecasting of prices of consumer goods based on consumption traditions. Russian Journal of Entrepreneurship, 17(1), 99-114. doi: 10.18334/rp.17.1.2201


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Abstract:

The article highlights the main factors contributing to the changes in consumer behavior and consumption traditions in a context of global processes. The author proposed a matrix method of forecasting price indices and configuring their fluctuation. The example of development of fresh white cabbage market in the Central Federal District shows the use of the matrix method of forecasting absolute price values for the long term. This method allows entrepreneurs to pre- orient their activities on prices expected by the consumers and create their favorable attitude towards their activities.







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