Fokina O.V.Published in:
Creative Economy
– Volume 13, Number 12 (December 2019)

JEL classification: D11, L81, M31

Keywords: consumer experience, consumer impressions, consumer value, experience economy


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Abstract:

The article analyzes the phenomenon of "consumer experience" in the context of its evolutionary transformation. The author clarifies the terminological apparatus and differentiates the concepts of "consumer experience" and "consumer impressions". The study also systematized approaches to understanding the essence of consumer experience, revealed that the evolution of consumer value is associated with the evolutionary development of man and his needs. On the basis of systematized data, the author presents his own interpretation of consumer experience at the present stage of development of society, associated with consumer value.

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