Laricheva E.A., Nozdrina N.A., Radkova N.O. The role of cognitive component in the products promotion on the example of ROSMEN Publishing House // Creative Economy. — 2019. — Vol. 13. — № 3. — p. 545-552. — doi: 10.18334/ce.13.3.39968
Shklyar T.L. The basic rules and stages of development of industrial advertising // Russian Journal of Entrepreneurship. — 2019. — Vol. 20. — № 2. — p. 607-614. — doi: 10.18334/rp.20.2.39945