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JEL classification: M30

Approaches to stimulate buyers in retail trade

Deputatova E.Yu., Ilyashenko S.B. Approaches to stimulate buyers in retail trade // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 3. — p. 671-682. — doi: 10.18334/rp.19.3.38824

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Differentiation of approaches to the assessment of customer satisfaction with the quality of trade services and mechanisms for its maintenance

Uryaseva T.I., Kalugina S.A., Cheglov V.P. Differentiation of approaches to the assessment of customer satisfaction with the quality of trade services and mechanisms for its maintenance // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 3. — p. 643-656. — doi: 10.18334/rp.19.3.38822

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Special aspects of the use of internal and external marketing information by companies engaged in web development

Korobkov S.A. Special aspects of the use of internal and external marketing information by companies engaged in web development // Creative Economy. — 2018. — Vol. 12. — № 2. — p. 153-166. — doi: 10.18334/ce.12.2.38796

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Uusability (ease of use) of an electronic resource: solving user tasks with benefit for the company

Tverdokhlebova M.D., Nikishkin V.V., Zinoveva T.M. Uusability (ease of use) of an electronic resource: solving user tasks with benefit for the company // Creative Economy. — 2018. — Vol. 12. — № 1. — p. 43-58. — doi: 10.18334/ce.12.1.38750

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Consumer segmentation on the basis of the study of consumer behavior styles

Tsoy M.E., Zaleshin P.A. Consumer segmentation on the basis of the study of consumer behavior styles // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3313-3326. — doi: 10.18334/rp.18.21.38543

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Building segmentation on the basis of modified RFM analysis to increase customer loyalty

Tsoy M.E., Schekoldin V.Yu., Lezhnina M.N. Building segmentation on the basis of modified RFM analysis to increase customer loyalty // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3113-3134. — doi: 10.18334/rp.18.21.38506

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Study of the the relationship between customer satisfaction and value over the life cycle (CLV)

Arenkov I.A., Ishmukhametov R.R., Smirnov S.A. Study of the the relationship between customer satisfaction and value over the life cycle (CLV) // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 18. — p. 2677-2694. — doi: 10.18334/rp.18.18.38309

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The market of services of entertainment centers: a look through the prism of image-forming factors. Part 4. The rational aspect, the general solution

Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 4. The rational aspect, the general solution // Creative Economy. — 2019. — Vol. 13. — № 9. — p. 1807-1826. — doi: 10.18334/ce.13.9.41024

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The market of services of entertainment centers: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception

Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception // Creative Economy. — 2019. — Vol. 13. — № 8. — p. 1573-1596. — doi: 10.18334/ce.13.8.40885

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The market of services of entertainment centers: a look through the prism of image-forming factors. Part 2. Features of emotional preferences

Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 2. Features of emotional preferences // Creative Economy. — 2019. — Vol. 13. — № 7. — p. 1379-1400. — doi: 10.18334/ce.13.7.40839

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