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Current state of the exhibition industry in the Russian Federation: problems and solutions


Ulanovskaya O.N.
(about the author)

Ulanovskaya Oksana Nikolaevna – (Institute of Economics and Management (division) of the Federal State Autonomous Educational Institution of Higher Education «V.I. Vernadsky Crimean Federal University», Republic of Crimea, Simferopol )

Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 8 (August 2018)

JEL classification: M31, M37, M39

Keywords: exhibition business, exhibition events, exhibition industry, exhibition space, exhibitors, organizers of the exhibition, visitors


Citation:
Ulanovskaya O.N. (2018). Current state of the exhibition industry in the Russian Federation: problems and solutions. Russian Journal of Entrepreneurship, 19(8), 2279-2290. doi: 10.18334/rp.19.8.39282


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Abstract:

The article considers the main provisions of the Concept of the development of exhibition and fair and congress activities in the Russian Federation, taking into account the key problems of the exhibition industry in the Russian Federation. With the help of content analysis, the author conducted a marketing research, the results of which illustrate the general state and trends of the development of exhibition activities in the Russian Federation. This article can be useful to experts in the field of exhibition business, marketers and economists.







References:
Euro Fair Statistics 2015Ufi.org. Retrieved from http://www.ufi.org/wp-content/uploads/2016/09/2015_euro_fair_statistics_b.pdf
Evteev M.A. (2012). Razvitie vystavochnoy deyatelnosti na territorii Rossiyskoy Federatsii [Development of exhibition activities on the territory of the Russian Federation]. Journal of Economy and Entrepreneurship. (4(27)). 156-158. (in Russian).
Rubinshteyn E.D., Blinova O.N. (2015). Vystavochnaya deyatelnost za rubezhom: analiz i perspektivy razvitiya [Exhibition activities abroad: analysis and development prospects]. Theory and practice of social development. (5). 45-48. (in Russian).
Ulanovskaya O.N. (2017). Osobennosti marketingovogo tsenoobrazovaniya v sfere vystavochnoy deyatelnosti [Features of marketing pricing in the field of exhibition activities]. RISK: Resources, information, supply, competition. (3). 207-214. (in Russian).
Ulanovskaya O.N., Kondrateva A.S. (2015). Sovremennoe sostoyanie i perspektivy razvitiya vystavochnoy deyatelnosti v Rossiyskoy Federatsii [Current state and prospects of exhibition activities in the Russian Federation] Current problems and prospects of economic development. 132-134. (in Russian).
Ulanovskaya O.N., Osovtsev V.A. (2017). Opredelenie tseny vystavochnoy ploschadi v zavisimosti ot kachestva ekspomeropriyatiy [Determination of the Exhibition Area Price Depending on the Quality of the Exhibition]. Practical Marketing. (10(248)). 30-40. (in Russian).
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Выставочный бизнес России: тенденции и перспективыИнформЭКСПО. (in Russian). Retrieved from http://www.informexpo.ru/new/view_content.php?id=627
Грядов В.А. Состояние и перспективы развития выставочной деятельности в РоссииАрхитектон: известия вузов. (in Russian). Retrieved from http://archvuz.ru/2005_2/25
Концепция развития выставочно-ярмарочной и конгрессной деятельности в Российской Федерации: [Одобрена распоряжением Правительства Российской Федерации от 10 июля 2014 г. № 1273-р]Информ-Экспо. (in Russian). Retrieved from http://www.informexpo.ru/676
Статистический обзор «Выставки, прошедшие аудит»Официальный сайт Российского союза выставок и ярмарок. (in Russian). Retrieved from http://www.uefexpo.ru/?id=72006