Isaev A.A.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 5 (May 2018)

JEL classification: F23, L91, M31

Keywords: Automotive products, marketing, sales organization, transnational automotive corporation


Share:

Abstract:

The article considers three modern characteristics of the organization of sales and marketing of leading transnational automotive corporations, namely, change in the geography of the automotive market, change in the structure of production in the global automotive market, transformation of marketing approaches to the organization of sales of transnational automotive corporations in the global automotive market

---

References:
Denisenko O.O., Skorobogatyh I.I. (2014). Prikladnye motivatsionnye issledovaniya vladeltsev premialnyh avtomobiley [Applied motivational research on owners of premium cars]. Marketing and marketing research. (5). 383. (in Russian).
Layker D. Dao (2011). Toyota: 14 printsipov menedzhmenta veduschey kompanii mira [The Toyota Way 14 Management Principles from the World s Greatest. Manufacturer.] M.: Alpina Pablisherz. (in Russian).
Musatov B.V., Musatova Zh.B. (2012). Marketingovoe planirovanie i audit [Marketing planning and audit] Moscow: FGBOU VPO \. (in Russian).
Seyfullaeva M.E. (2012). Mezhdunarodnyy menedzhment [international Management] M.: Knorus. (in Russian).
Skorobogatyh I.I. (2011). Marketing otnosheniy v setevom vzaimodeystvii aktorov industrii tovarov klassa «lyuks» [Marketing relations in the network interaction between actors in the luxury goods industry] M.: Rossiyskiy ekonomicheskiy universitet imeni G.V. Plekhanova. (in Russian).
Solovev B.A., Meshkov A.A., Musatov B.V. (2014). Marketing [Marketing] M.: INFRA-M. (in Russian).