Sharapova V.M., Sharapova N.V.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 12 (December 2018)

JEL classification: M30, M31, M39

Keywords: environmental factors, forecasting, forecasting methods, market, marketing


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Abstract:

Forecasting and finding marketing strategies and activities to identify trends in both the market and enterprise development, finding ways to support its economic development, is a necessity, since the factors of external and internal environment are constantly changing. The ability of enterprise managers to predict the market is the basis for the successful development of the company and its operation in modern, constantly changing conditions. The constant growth of competition at the present time requires the company to meet the growing demands of customers not only in terms of the quality of the products offered. There is a need to take into account the individual needs of consumers.

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