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Differences between creation of new and improved products according to the dynamics of changes of market requirements


Dmitriy Alabuzhev
(about the author)

Alabuzhev Dmitriy Sergeevich – Applicant, The Russian presidential Academy of National Economy and Public Administration

Published in:
Creative Economy
– № 12 / December, 2012



Keywords: development, improved products, marketing, new products, sales, technology


Citation:
Dmitriy Alabuzhev (2012). Differences between creation of new and improved products according to the dynamics of changes of market requirements. Creative Economy, 6(12), 126-132. — url: http://bgscience.ru/com/lib/995


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Abstract:

The article shows the different approaches to the organization of the processes of development, production and marketing of new products and products with improved properties. Creation of new products starts with design development while work on improvement of the existing products should be assessed in terms of economic feasibility of the work. That means that the creation of new and improved products can not be done within the same organizational and technological processes.







References:
1. Melnikov O.N., Alabuzhev D.S. Razlichie podkhodov k organizatsii predprinimatelskoy deyatelnosti pri razrabotke novyh i usovershenstvovannyh tovarov // Aktualnye problemy nauki, ekonomiki i obrazovaniya XXI veka. Materialy II-y Mezhdunarodnoy nauchno-prakticheskoy konferentsii. Ch. 1. Samara, 012.