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Methods of Customer’s Behavior Management


Stanislav Mishin
(about the author)

Mishin Stanislav Igorevich – Postgraduate Student, Chair of Marketing, State University of Management, Moscow

Published in:
Creative Economy
– № 9 / September, 2012



Keywords: activity, communications, customers’ behavior, decision-making, management functions, marketing


Citation:
Stanislav Mishin (2012). Methods of Customer’s Behavior Management. Creative Economy, 6(9), 89-95. — url: http://bgscience.ru/com/lib/950


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Abstract:

The offered method is like algorithm of company’s actions based of reaction on factors of customer’s behavior and support of customers in process of their purchase decision making. Method is developed as procedure based on understanding of management of five functions: planning, organization, coordination, motivation, control.







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