Chenchik A.V.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 4 (April 2018)

JEL classification: M21, M30, M31

Keywords: behavioral characteristics of consumers, luxury consumers segmentation, luxury goods, millennials, status consumption


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Abstract:

The paper considers segmentations of consumer of luxury goods presented by various researchers of this subject. We compare the approaches used by different researchers of this topic and identify the specific features of the Russian luxury market. We also focus on millennium generation and their behavior patterns

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