We consider the analysis of the current status of retail trade, as well as changes in the external environment, which largely predetermine the development of this economic segment in the near and long term. We identify such threats as intense expansion of competitors, growth of their activity, continued economic sanctions; we also identify such opportunities of external environment of trade organizations as expansion of the range and slowdown of crisis tendencies. Among the main directions of retail trade we reveal the strengthening of customer orientation, trade personalization, omnichannel sales, availability of purchases through various platforms, automation of all processes, the use of cloud technologies for processing large datasets, expanding the use of artificial intelligence, introduction of new financial online technologies and cryptocurrencies (blockchain and bitcoin).
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