omnichannel – BIBLIO-GLOBUS Science

Omnichannel in сustomer experience management

Arenkov I.A., Shagieva Ya.M. Omnichannel in сustomer experience management // Creative Economy. — 2019. — Vol. 13. — № 2. — p. 357-370. — doi: 10.18334/ce.13.2.39788

Current trends in behavior of Russian consumers and their impact on retail transformation

Beletskiy M.D. Current trends in behavior of Russian consumers and their impact on retail transformation // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 12. — p. 4121-4132. — doi: 10.18334/rp.19.12.39553

Directions of modern retail trade

Panasenko S.V., Stukalova I.B., Mazunina T.A. Directions of modern retail trade // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 3. — p. 599-608. — doi: 10.18334/rp.19.3.38818

Directions of marketing policy of a trade organization operating in the regional children’s goods market in the “games and toys” segment

Gafarova D.A. Directions of marketing policy of a trade organization operating in the regional children's goods market in the "games and toys" segment // Russian Journal of Retail Management. — 2017. — Vol. 4. — № 3. — p. 121-138. — doi: 10.18334/tezh.4.3.38619

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Keyword: omnichannel

Omnichannel in сustomer experience management

Current trends in behavior of Russian consumers and their impact on retail transformation

Directions of modern retail trade

Directions of marketing policy of a trade organization operating in the regional children’s goods market in the “games and toys” segment

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