Golikov I.A.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 1 (January 2018)

JEL classification: M11, M20, M31

Keywords: competitive advantage, competitiveness, GOST R ISO 9001 - 2015, mass customization, quality management system, synergy


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Abstract:

The article considers the issue of similarity between the quality management system and mass customization. The author analyzes the concept of mass customization, its principles and basic strategies. We found out that products and services created by organizations that use mass customization suffer from a decline in quality. To improve the quality of products and services in organizations we need to implement the quality management system. The article analyzes GOST R ISO 9001 "Quality management system. Requirements" in terms of principles, features and elements of mass customization. At the end of the study, we give the main examples of the similarity between the quality management system and mass customization. This article will be of interest to researchers engaged in studying both the quality management system and mass customization. As a result, we need to conduct further research on the formation of enterprise’s business model based on the synergy of mass customization and the quality management system.

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