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Information technologies and new approaches to the development of modern tools for marketing research


Shatdinov R.S., Bogdanova S.Yu
(about the authors)

Shatdinov Rais Sagirovich – (Ufa State Petroleum Technological University )

Bogdanova Svetlana Yurevna – (Financial University under the Government of the Russian Federation – Ufa Branch)

Published in:
Creative Economy
– Volume 11, Number 12 (December 2017)

JEL classification: M00, M31, O00

Keywords: artificial intelligence, intelligent systems, marketing research, methods for generating information in marketing


Citation:
Shatdinov R.S., Bogdanova S.Yu (2017). Information technologies and new approaches to the development of modern tools for marketing research. Creative Economy, 11(12), 1383-1388. doi: 10.18334/ce.11.12.38644


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Abstract:

The authors analyze artificial intelligence system which is one of the most active developing areas for the development of information support for business. We justify the need to develop new criteria for assessing the prospects for economic activity development and the need to transform traditional models of marketing research into a digital model based on advanced analytics, artificial intelligence and technology. We determine the directions of forecasting systems that develop recommendations based on data characterizing the situation, the state of the analyzed or developed economic facility. The article will be useful to business structures, senior and middle managers, researchers and scientists in the field of economics and information technology.







References:
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