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Use of crowdfunding, crowdsourcing and fundraising for business startups


Kalinina I.A., Barmashov K.S.
(about the authors)

Kalinina Irina Anatolevna – (Plekhanov Russian University of Economics)

Barmashov Konstantin Sergeevich – (Plekhanov Russian University of Economics)

Published in:
Creative Economy
– Volume 11, Number 12 (December 2017)

JEL classification: E24, J24, O15

Keywords: business model, crowdfunding, crowdsourcing, financial resources, fundraising, human resources, value


Citation:
Kalinina I.A., Barmashov K.S. (2017). Use of crowdfunding, crowdsourcing and fundraising for business startups. Creative Economy, 11(12), 1399-1408. doi: 10.18334/ce.11.12.38621


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Abstract:

New and attractive funding opportunities became available for modern entrepreneurs because of the rapid development of information technologies. It is possible to start effective business projects through technologies and tools of crowdfunding, crowdsourcing and fundraising. The article considers the essence and methods for applying these technologies for creation of effective business models. We analyze the creative community Kroogi, which was the first crowdfunding platform in Russia. Modern technologies become relevant in the light of their active application in the Russian show business. Creation of business models through technologies of crowdfunding, fundraising and crowdsourcing allows to effectively create value chain. The principles of innovation economy allow finding ways to monetize the interaction between knowledge and people, and provide greater permeability for all national economies.







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