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Classification of Marketing Communications in context of Efficient Cooperation Mechanism Development between Customer and Service Consumer


Natalyya Zavalyko
(about the author)

Zavalyko Natalyya Aleksandrovna – Cand. of Econ Sci., Associate Professor, Chair of Economics, Management and Marketing, Omsk State Pedagogic University

Published in:
Creative Economy
– № 5 / May, 2012



Keywords: area, company, goods, market, marketing communications, promotion, sales, service sector


Citation:
Natalyya Zavalyko (2012). Classification of Marketing Communications in context of Efficient Cooperation Mechanism Development between Customer and Service Consumer. Creative Economy, 6(5), 102-108. — url: http://bgscience.ru/com/lib/855


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Abstract:

Present days development of efficient cooperation with customer, consumer and marketing area is the most actual marketing target. Such cooperation is targeted to production and promotion of product or services on market. However it is paid more attention to marketing communication classification by different characteristics in context of their particularities.







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