Melnikov O.N., Yaremchuk A.P.Published in:
Creative Economy
– Volume 11, Number 1 (January 2017)

JEL classification: L26, O30, Z13

Keywords: credulity, human resources, innovative entrepreneurship, innovative environment, intellectual and creative resources, lack of trust, management decisions, risks, subjects and objects of management, trust in the economy


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Abstract:

The article presents the results of the analytical research on the role of trust as one of the factors that influence management decisions and their effective implementation; on the impact of trust and ethical relationships shaped by organization’s management on the formation of innovative environment promoting the expression of creative energy of experts traditionally assessed through their innovative activity. The model of interference of elements of the triad "trust-distrust-risks" shows the formation mechanism of different outcomes of subjective and subjective-objective impact on innovative entrepreneurship effectiveness; it reveals social and economic nature of the search for consensus between busines and partners. We conclude that the trust plays a role of social-"cementing" factor that integrates all management tools used in the organization. We examine in detail the characteristics of the phenomenon "credulity", which can be used for selfish ends perusing by the subject and the object of management. We offer to classify the subjective relationships as horizontal, and the subjective-objective relationship as vertical. The article may present an interest to researchers of trust economy principles, managers at different levels of management, professionals-innovators and to those professionally engaged in innovative business issues.

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