Morozov M.A., Aristov P.O.Published in:
Creative Economy
– Volume 11, Number 1 (January 2017)



Keywords: advertising, competitiveness, contextual advertising, internet-technologies, online store, social network


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Abstract:

The article describes the ways of improving the Internet - advertising technologies for enhancing the competitiveness of catering and leisure services in business. It gives a short list of basic Internet advertising technologies and describes the promising tools for improving the competitiveness on the Internet. The author offers to use modern methods, for instance, the application of contextual advertising, the use of social networks and the building of an online store.

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