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Historical Aspect of Advertising Activity in Insurance Sector of Economy in context of New Economy Policy


Natalyya Kartamysheva
(about the author)

Kartamysheva Natalyya Viktorovna – Cand. of Hist. Sci., Associate Professor, Chair of History of State and Law, South-Western State University

Published in:
Creative Economy
– № 1 / January, 2012



Keywords: advertising, agitation, economy, Gosstrakh, insurance, propaganda


Citation:
Natalyya Kartamysheva (2012). Historical Aspect of Advertising Activity in Insurance Sector of Economy in context of New Economy Policy. Creative Economy, 6(1), 135-140. — url: http://bgscience.ru/com/lib/775


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Abstract:

Material is dedicated to advertising activity of Gosstrakh in NEP period. Author considers social and economy and politic aspects under fulfillment of agitation functions in soviet insurance business. Terms, range and different types of insurance propaganda are specified.







References:
1. Gosudarstvennyy arkhiv Kurskoy oblasti. Fond R-870 Kurskaya gubernskaya kontora gosudarstvennogo strakhovaniya 1918-1928 gg. Opisy 2. Delo №93.
2. Rossiyskiy gosudarstvennyy arkhiv ekonomiki. Fond 7625 Glavnoe upravlenie gosudarstvennogo strakhovaniya SSSR Minfina SSSR 1923-1958 gg. Opisy 23. Delo №158.
3. Pyaty let gosudarstvennogo strakhovaniya v SSSR. – M.: Izdatelstvo Glavnogo Pravleniya Gosstrakha, 1927. 190 s.
4. Rozenoer S.M. D.I. Efremov i sovetskoe strakhovanie. – M.: Izdatelstvo Glavnogo Pravleniya Gosstrakha, 1925.
5. Soderzhanie pyesy «Kulaku v bok – bednyaku vprok» // Vestnik gosudarstvennogo strakhovaniya, 1924, №24.