Business reputation today is for companies the same meaning, as for example, the popularity in the professional market and competitiveness. It follows from that goodwill as a by-product of image and status, has a significant impact on the market position of the company and the detuning from the competition. The purpose of this article is not an analysis of the historical definitions of "business reputation" and the valuation of this concept. The task of the author is to analyze the concept of "business reputation" in the context of marketing activities of local consulting companies and to highlight important approaches to its formation.
Highlights:
- the history of the company for representatives of the business environment is one of the defining when you choose a consulting partner
- completed projects are testament to her business reputation
- many people still mix up the identity of the concepts "image" and "goodwill"
- the concept of "business reputation" is purely qualitative and not a quantitative value
- one company, moreover, local company, not backed by financial and human resource base, is unable to professionally carry out projects in different areas
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