Starkova Elena Yuryevna – Senior Lecturer, Chair of Management, Far Eastern State University of Transport Routes
Efimychev Yuriy Ivanovich – Dr. of Econ. Sci., Professor, Lobachevsky State University of Nizhniy Novgorod
Efimychev Andrey Yuryevich – Cand. of Econ. Sci., Associate Professor, Lobachevsky State University of Nizhniy Novgorod
Shipilov Aleksandr Gennadyevich – Postgraduate Student, Lobachevsky State University of Nizhniy Novgorod
Company’s operating efficiency depends on how deeply it utilizes available potential. Author considers human resources management, precise notion of motivated potential, and offers such mechanism of its forming which contributes to efficiency improvement of human resources management.
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