Oleg N. Melnikov, Igor O. Melnikov, Veronika G. ChibisovaPublished in:
Russian Journal of Entrepreneurship
– Volume 17, Number 17 (September 2016)

JEL classification: M12, M14, O30

Keywords: corporate culture, ethics of relationships, innovation activity, trust, trustful relationships


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Abstract:

The article presents the research results of the process of formation of the development conditions of a necessary level of creative (innovational) activities by the employees on the basis of ensuring their internal freedom of actions that is bounded only by moral norms of enhanced understanding of corporate ethics forming the atmosphere of trust in the innovation group. This atmosphere enables the employees to express maximum creative (innovational) energy, providing the pre-set level of their innovational activities and, as a consequence, the degree of innovational activities of the organization that would correspond to the level of its competitiveness.

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