Kosyakov M.A., Shaidulina T.T.Published in:
Creative Economy
– Volume 10, Number 7 (July 2016)

JEL classification: I23, I25, M31

Keywords: classic university, communications, digital strategy, high school, international marketing, RFUR, social networks, website


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Abstract:

This work may be interesting to researchers and experts in the digital field as well as to developers of marketing and competitiveness of high schools. Within the implementation of the “Project 5-100” aimed at increasing Russian high schools competitiveness, the issues of updating the marketing strategy in foreign markets arise. The author analyzes the position of the RFUR’s competitors, classic universities from different regions of the world, in order to develop suggestions for improvement of the rates of Russian high schools in international ratings.

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