Smolovschikova Nadezhda Vasilyevna – Senior lecturer, Chair of Economics and Organization of Production Ulyanovsk State University
Trunkina Lidiya Valentinovna – Postgraduate, Chair of Economics and Labor Organization, Faculty of Economics and Management, Omsk State Technical University
Sinov Vladimir Vasilyevich – Cand. of Econ. Sci., Professor, Saint Petersburg State University of Economics and Finance “New Literacy” of XXI century
The article bases necessity for differentiation of terms «innovation I industry» and «innovation in trade». The author considers the main criterion for differentiating of these notions «consumers value». The author formulated the definition of the term «trade innovation».
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