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Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept


Alena Pavlenko
(about the author)

Pavlenko Alena Viktorovna – Graduate student (Siberian University of Consumer Cooperation)

Published in:
Scholarly Communication Review
– Volume 2, Number 1 (January-February, 2012)



Keywords: a synergistic effect, advertising and information, communication concept, competition, customer incentives, holistic, integration, interactive, marketing, marketing triangle, mediation, products recognition, target audience


Citation:
Alena Pavlenko (2012). Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept. Scholarly Communication Review, 2(1), 24-29. doi: 10.18334/np2144


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Abstract:

Сommunication is a form of contacts two or more subjects is natural and integral par of the management process. Since communications involves the exchange of information between people with purpose of understanding the message,we can consider the communication process.







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