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Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept


Alena Pavlenko
(about the author)

Pavlenko Alena Viktorovna – Graduate student of the Siberian University of Consumer
Cooperation (Head of Advertising and Marketing Department, Sibsportopt)

Published in:
Scholarly Communication Review
– Volume 1, Number 6 (November-December, 2011)



Keywords: advertising media, brand, communicative functions, competitiveness, concept, customer-oriented, cyber-technology, innovative factor, Markrting communications, network interaction, publishing house, synergistic effect, target audience


Citation:
Alena Pavlenko (2011). Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept. Scholarly Communication Review, 1(6), 24-30. doi: 10.18334/np1638


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Abstract:

Сommunication is a form of contacts two or more subjects is natural and integral part of the management process.Since communications involves the exchange of information between people with the purpose of understanding the message, we can consider the communication process.







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