advertising media – BIBLIO-GLOBUS Science

Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept

Alena Pavlenko Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept // Scholarly Communication Review. — 2011. — Vol. 1. — № 6. — p. 24-30. — doi: 10.18334/np1638

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Keyword: advertising media

Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept

BIBLIO-GLOBUS Science

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