bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Branding as a tool of marketing strategy


Margarita Grigoryan, Tatiana Gurnovich
(about the authors)

Grigoryan Margarita A. – Student  (Stavropol State Agrarian University)

Gurnovich Tatiana G. – Doctor of Science, Economics; Professor of the Chair of Financial Management and Banking (Stavropol State Agrarian University)

Published in:
Russian Journal of Innovation Economics
– Volume 4, Number 4 (October-December, 2014)



Keywords: apple, brand, branding, fiasco, goods, google, IBM, sale


Citation:
Margarita Grigoryan, Tatiana Gurnovich (2014). Branding as a tool of marketing strategy. Russian Journal of Innovation Economics, 4(4), 4-9. doi: 10.18334/inec.4.4.296


Share:

Abstract:

The article presents a marketing study that demonstrates the feasibility of carrying out organization branding method can reach a certain competitive advantages.







References:
1. Berezin I.S. Marketingovyy analiz: Rynok. Firma. Tovar. Prodvizhenie. —M.: Vershina, 2007. —480 s.
2. Danyko T.P. Upravlenie marketingom: Uchebnik. —3-e izd., pererab. i dop. —M.: INFRA-M, 2009. —328 s.
3. Efimenko A.V. Marketingovyy analiz i upravlenie razvitiem predpriyatiy. ― M.: Izdatelstvo Assotsiatsii stroitelnyh vuzov, 2008. ― 288 s.
4. Tamberg V. Psikhologiya uspekha.