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Реализация стратегии омникального маркетинга торговыми организациями


Veronika Panyukova
(about the author)

Panyukova Veronika Vasilevna – кандидат экономических наук, доцент (Финансовый университет при Правительстве Российской Федерации)

Published in:
Russian Journal of Retail Management
– Volume 2, Number 4 (October-December, 2015)

JEL classification: L21, L81, M31



Citation:
Veronika Panyukova (2015). Реализация стратегии омникального маркетинга торговыми организациями. Russian Journal of Retail Management, 2(4), 317–328. doi: 10.18334/tezh.2.4.2052


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Verhoef, P.C., Kannan, P., Inman, J.J. (2015). From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing. Journal of Retailing, 91(2), 174 181. doi: 10.1016/j.jretai.2015.02.005
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