bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu
  • BIBLIO-GLOBUS
    • About
  • Journals
    • Russian Journal of Entrepreneurship
    • Creative Economy
    • Scholarly Communication Review
    • Russian Journal of Retail Management
    • Leadership and Management
    • Public-Private Partnership
    • Global Markets and Financial Engineering
    • Russian Journal of Housing Research
    • Food Policy and Security
    • Russian Journal of Labor Economics
    • Russian Journal of Innovation Economics
    • Journal of Economics, Entrepreneurship and Law
    • Russian Journal of Humanistic Psychology
  • BIBLIO-GLOBUS fiction

Switch to Russian:to Russian

Социально-этический маркетинг как инструмент реализации корпоративной социальной ответственности


Yana Kostryukova, Tatyana Migushova, Yuliya Senina
(about the authors)

Kostryukova Yana Andreevna – студентка (Финансовый университет при Правительстве Российской Федерации)

Migushova Tatyana Olegovna – студентка (Финансовый университет при Правительстве Российской Федерации)

Senina Yuliya Aleksandrovna – студентка (Финансовый университет при Правительстве Российской Федерации)

Published in:
Russian Journal of Retail Management
– Volume 2, Number 4 (October-December, 2015)

JEL classification: L21, M14, M31



Citation:
Yana Kostryukova, Tatyana Migushova, Yuliya Senina (2015). Социально-этический маркетинг как инструмент реализации корпоративной социальной ответственности. Russian Journal of Retail Management, 2(4), 275–284. doi: 10.18334/tezh.2.4.1959


Share:

Abstract:

Редакционная статья.








References:
Blagov, Yu.E. (2011). Korporativnaya sotsialnaya otvetstvennosty: evolyutsiya kontseptsii (2-e izd.). SPb: Vysshaya shkola menedzhmenta.
Izmaylova, M.A. (2012). Sovremennyy instrumentariy marketingovoy kommunikativnoy politiki. Fundamentalnye i prikladnye issledovaniya kooperativnogo sektora ekonomiki, 1, 14–18.
Kozhemyakina, O.V. (2013). Sotsialno-eticheskiy marketing. V knige Buduschee nauki – 2013 (S. 116–118). Kursk: Universitetskaya kniga.
Kozlenko, O.B. (2008). Sotsialnyy marketing v rabote blagotvoritelnoy organizatsii. Sotsiologicheskie issledovaniya, 11, 51–55.
Konstantinova, N.N., Kim, L.V. (2010). Fandrayzing kak mekhanizm sotsialnogo investirovaniya. Vestnik obrazovaniya i razvitiya nauki Rossiyskoy akademii estestvennyh nauk, 4, 83–85.
Korporativnaya sotsialnaya otvetstvennosty: upravlencheskiy aspekt (2008). M.: KNORUS.
Osadchaya, S.M. (2013). Suschnostnaya kharakteristika sotsialno-eticheskogo marketinga kak marketingovoy kontseptsii upravleniya khozyaystvuyuschim subyektom: printsipy, funktsii, metody. Fundamentalnye issledovaniya, 11–8, 1661–1665.
Suvorova, S.V., Kozhamkulova, A.M. (2012). Sotsialno-eticheskiy marketing – kontseptsiya buduschego. Akademicheskiy vestnik, 2, 91–93.
Burtaeva, T. Metody i primery sotsialno-eticheskogo marketinga // MemoSales.ru.
Sayt PAO «Tatnefty».
Sayt «Coca-Cola Hellenic Russia».

Tel : +7 495 649 6241

Fax : +7 800 3331538

E-mail : bgscience@idbg.ru

Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2

BIBLIO-GLOBUS Science

BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.

Read More
Other sites
  • BIBLIO-GLOBUS fiction
  • BIBLIO-GLOBUS bookstore
  • National Science Publishing Association (NATSPA)
© 2016 BIBLIO-GLOBUS Science (BIBLIO-GLOBUS Publishing House). All Rights Reserved