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Methodical aspects of the efficiency evaluation of internal marketing of an R&D institute


Irina Nizamova
(about the author)

Nizamova Irina E. – Applicant of the Chair of Marketing and International Management; Deputy Director General of Economic and Financial Affairs (Ural State University of Economics, Ekaterinburg; R&D Institute “Uralmekhnobr”, OJSC, Ekaterinburg)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 18 (September, 2015)



Keywords: customer-oriented approach, innovation activities, internal marketing, marketing efficiency evaluation, personnel


Citation:
Irina Nizamova (2015). Methodical aspects of the efficiency evaluation of internal marketing of an R&D institute. Russian Journal of Entrepreneurship, 16(18), 2999-3012. doi: 10.18334/rp.16.18.1946


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Abstract:

The article deals with the issue of the efficiency of internal marketing of an R&D institute whose competitiveness is directly dependent on the skills and innovation activities of its personnel. The author has substantiated his choice of the approach to the internal marketing definition that has been made taking into account the peculiarities of work of the scientific research and design institutes.







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