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Modern aspects of the category – promotion


Natalyya Zavalyko, Zinaida Laricheva, Mikhail Solovyev
(about the authors)

Zavalyko Natalyya Aleksandrovna – Cand. of Econ. Sci., Associate Professor, Chair of Economy and Management in Education, Omsk State Pedagogical University

Laricheva Zinaida Mikhaylovna – Associate Professor, Faculty of Economics, Lobachevsky State University of Nizhni Novgorod

Solovyev Mikhail Viktorovich – Postgraduate, Nizhni Novgorod Branch, Institute of Business and Politics

Published in:
Creative Economy
– № 5 / May, 2011



Keywords: advertising, communication, personal sales, pr, promotion, sale promotion, scientific analysis


Citation:
Natalyya Zavalyko, Zinaida Laricheva, Mikhail Solovyev (2011). Modern aspects of the category – promotion. Creative Economy, 5(5), 40-45. — url: http://bgscience.ru/com/lib/542


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Abstract:

The paper reveals the problems of promotion in different sciences, such as marketing, sociology, social psychology, imageology, theory of communications. The author have founded that promotion in marketing is synonym to marketing communications, and also is the process or mechanism, consisting of such instruments as advertising, PR, personal sales, sale promotion.







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