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Ensuring the unity of innovation-oriented enterprise strategy and tactics


Oleg Melnikov, Dmitry Alabuzhev
(about the authors)

Melnikov Oleg N. – Doctor of Science, Economics, Professor of the Chair of Management (Bauman Moscow State Technical University)

Alabuzhev Dmitry S. – Program Support Director at Vertolety Rossii, AO

Published in:
Creative Economy
– Volume 9, Number 1 (January, 2015)



Keywords: creative energy, creativity, design, import substitution, innovations, innovative products, marketing, technological development, technologies, technology support


Citation:
Oleg Melnikov, Dmitry Alabuzhev (2015). Ensuring the unity of innovation-oriented enterprise strategy and tactics. Creative Economy, 9(1), 77-86. doi: 10.18334/ce.9.1.114


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Abstract:

The study was aimed at identifying the relations and interactions between the strategic and tactical goals of the enterprise. It was established that they can be solved only if equal conditions as regards the rights and responsibilities among units specialists are set in the following sequence: marketing specialists – designers – product engineers – technologists – economists. 







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