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Analysis of marketing audit model implementation in international companies’ management


Elena Chayka, Aleksandr Tkachev, Galina Kurcheeva
(about the authors)

Chayka Elena Viktorovna – Postgraduate, Faculty of Economics, Lomonosov Moscow State University

Tkachev Aleksandr Nikolaevich – Dr. of Tech. Sci., Professor, Head of Chair, Chair of Applied Mathematics, South-Russian State Technical University (Novocherkassk Polytechnic Institute)

Kurcheeva Galina Ivanovna – Cand. of Econ. Sci., Associate Professor, Chair of Economical Informatics, Novosibirsk State Technical University

Published in:
Creative Economy
– № 1 / January, 2011



Keywords: international companies management, marketing, marketing audit, marketing audit model, marketing management tool, outer and innerenvironment of the company


Citation:
Elena Chayka, Aleksandr Tkachev, Galina Kurcheeva (2011). Analysis of marketing audit model implementation in international companies’ management. Creative Economy, 5(1), 124-129. — url: http://bgscience.ru/com/lib/511


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Abstract:

The article shows the role of marketing audit model implementation in international companies’ management and substantiates the need for its implementation. The author determines the essence, key goals and the reasons for audit. The article offers marketing audit model and main results in accordance with all its constituents.







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