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Pricing issues in therapeutic resorts (using the example of therapeutic resorts in Sochi)


Yana Voynova
(about the author)

Voynova Yana Aleksandrovna – Candidate of Science, Economics, Associate Professor, Sochi State University

Published in:
Russian Journal of Entrepreneurship
– № 24 / December, 2014



Keywords: competitiveness, cost value, factors, methods, pricing, therapeutic resort, therapeutic resort product


Citation:
Yana Voynova (2014). Pricing issues in therapeutic resorts (using the example of therapeutic resorts in Sochi). Russian Journal of Entrepreneurship, 15(24), 182-193. — url: http://bgscience.ru/com/lib/4900


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Abstract:

The article provides an analysis of the pricing issues in therapeutic resorts. Using the example of the Sochi therapeutic resorts, the author describes the approaches to pricing and determines the factors affecting the level of prices. In the course of the competitive comparison of prices for services provided by therapeutic resorts and hotels, a trend toward price dumping was revealed. The author substantiates the necessity for the orientation on the target consumer, the establishment of individual prices as a way to prevent further depreciation of products related to therapeutic resorts.







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