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Effective forms of company’s innovative activity management


Natalyya Kezinova, Evgeniya Gorevaya, Sergey Nikolaev, Aleksandr Muradov
(about the authors)

Kezinova Natalyya Sedredinovna –

Gorevaya Evgeniya Sergeevna –

Nikolaev Sergey Dmitrievich –

Muradov Aleksandr Vladimirovich –

Published in:
Creative Economy
– № 12 / December, 2010



Keywords: brand, expert estimations, innovations, marketing, novelty, strategy


Citation:
Natalyya Kezinova, Evgeniya Gorevaya, Sergey Nikolaev, Aleksandr Muradov (2010). Effective forms of company’s innovative activity management. Creative Economy, 4(12), 87-90. — url: http://bgscience.ru/com/lib/480


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Abstract:

Studying of theoretical aspects of innovative activity of the modern companies is one of the major factors of success in practical application of their experience in activity of the domestic enterprises. Development of effective innovative forms by the domestic enterprises and application of these forms in their activity become critical condition of strengthening both domestic and international competitiveness of the enterprise.







References:
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2. Freeman C. and Soete L. The Economics of Industrial Innovation. – London: Pinter, 1997.
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