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Method of Effect Determination of Marketing Activity of a Small Consulting Organization


Andrey Kiryushkin
(about the author)

Kiryushkin Andrey Andreevich – Postgraduate Student of the Academic Department of Entrepreneurship and Commerce, Saint Petersburg State Polytechnical University

Published in:
Russian Journal of Entrepreneurship
– № 9 / May, 2013



Keywords: consulting, decision-making, effectiveness of marketing activity, marketing, objective function


Citation:
Andrey Kiryushkin (2013). Method of Effect Determination of Marketing Activity of a Small Consulting Organization. Russian Journal of Entrepreneurship, 14(9), 80-84. — url: http://bgscience.ru/com/lib/4174


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Abstract:

This article proposes a new method of calculating effect of the marketing activity of a small consulting organization. This method takes into account employees’ load, organization’s profit, clients’ contribution and organization’s market position. The proposed method can be used in choosing decision variants.







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