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Contextual advertising as an instrument of marketing communications effectiveness increase in the Internet


Nikita Gilev, Anatoliy Vladykin, Sergey Nikolaev, Aleksandr Muradov
(about the authors)

Gilev Nikita Anatolyevich –

Vladykin Anatoliy Anatolyevich –

Nikolaev Sergey Dmitrievich –

Muradov Aleksandr Vladimirovich –

Published in:
Creative Economy
– № 8 / August, 2010



Keywords: contextual advertising, effectiveness of marketing communications, internet-advertising, marketing, marketingcommunications


Citation:
Nikita Gilev, Anatoliy Vladykin, Sergey Nikolaev, Aleksandr Muradov (2010). Contextual advertising as an instrument of marketing communications effectiveness increase in the Internet. Creative Economy, 4(8), 107-113. — url: http://bgscience.ru/com/lib/415


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Abstract:

The article examines modern contextual Internet-advertising from a critical point of view and gives its classification. The text deals with the analysis of the peculiarities and specification of the concept of contextual advertising. The author offers wider approach to understanding of the contextual advertising, which contributes to its effectiveness increase. Conceptual aspects of the contextual advertising use are substantiated and its effect is shown in the article.







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