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Building Brand Personality as Means of Promoting Business Projects


Elena Kiselitsa, Larisa Zamuraeva, Elena Pinigina
(about the authors)

Kiselitsa Elena Petrovna – Doctor of Economics Sciences (Grand Ph.D. in Economics) of Chair of Management, Marketing and Logistics, Tyumen State University

Zamuraeva Larisa Evgenyevna – Candidate of Economics Sciences (Ph.D. in Economics), Associate Professor of Chair of Management, Marketing and Logistics, Tyumen State University

Pinigina Elena Petrovna – Marketing Specialist, Maximedia advertising agency

Published in:
Russian Journal of Entrepreneurship
– № 2 / January, 2013



Keywords: branding, manager brand, personality brand, promotion of business project


Citation:
Elena Kiselitsa, Larisa Zamuraeva, Elena Pinigina (2013). Building Brand Personality as Means of Promoting Business Projects. Russian Journal of Entrepreneurship, 14(2), 125-136. — url: http://bgscience.ru/com/lib/4096


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Abstract:

The article presents the results of research in identifying the influence of personal characteristics of managers at the success and results of business project. It describes the possibility of forming a complex model of the brand manager of the business project. It develops and proposes methodological framework to promote business projects through the development of the brand identity of their leaders.







References:
The article presents the results of research in identifying the influence of personal characteristics of managers at the success and results of business project. It describes the possibility of forming a complex model of the brand manager of the business project. It develops and proposes methodological framework to promote business projects through the development of the brand identity of their leaders.