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Model of Consumer Behavior when Purchasing and Promotion of the Credit Products


Evgeniy Erofeev
(about the author)

Erofeev Evgeniy Sergeevich – Postgraduate Student of the Chair of Marketing and Commerce, Lecturer, Moscow State University of Economics, Statistics and Informatics

Published in:
Creative Economy
– № 1 / January, 2013



Keywords: credit product, decision-making process, marketing, service


Citation:
Evgeniy Erofeev (2013). Model of Consumer Behavior when Purchasing and Promotion of the Credit Products. Creative Economy, 7(1), 90-94. — url: http://bgscience.ru/com/lib/4064


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Abstract:

The article gives a step-by-step description of decision-making on a purchase using a credit product. The opportunity to make a purchase using a credit product at all stages of the process analyzed is examined.







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