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“Brand effect”: matrix element of the consumers demand


Oksana Rybalkina, Aleksandr Zaytsev, Sergey Nikolaev, Aleksandr Muradov
(about the authors)

Rybalkina Oksana Aleksandrovna –

Zaytsev Aleksandr Vladimirovich –

Nikolaev Sergey Dmitrievich –

Muradov Aleksandr Vladimirovich –

Published in:
Creative Economy
– № 7 / July, 2010



Keywords: brandeffect, consumers demand, matrix of consumers demand, quasibrang effect


Citation:
Oksana Rybalkina, Aleksandr Zaytsev, Sergey Nikolaev, Aleksandr Muradov (2010). “Brand effect”: matrix element of the consumers demand. Creative Economy, 4(7), 89-93. — url: http://bgscience.ru/com/lib/404


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Abstract:

The article examines the essence of one of the components of consumers demand matrix – “brand effect”. The author makes an accent on the institutional aspect of the given element. The author considers non-traditional for Europe specifics of Russian consumers focus: having a low level of income Russian consumer is often contented with quasibrangs.







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