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Peculiarities of Advertising in the Hospitality Industry


Elena Pecheritsa
(about the author)

Pecheritsa Elena Vasilyevna – Cand. of Sociol. Sci., Associate Professor, Department of Business Administration, St. Petersburg State University of Service and Economics

Published in:
Russian Journal of Entrepreneurship
– № 12 / June, 2012



Keywords: advertising, hotels, internet-advertising, target audience


Citation:
Elena Pecheritsa (2012). Peculiarities of Advertising in the Hospitality Industry. Russian Journal of Entrepreneurship, 13(12), 153-159. — url: http://bgscience.ru/com/lib/3706


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Abstract:

The paper lists some special features of advertising in hospitality business and the types of advertising involved in the industry. The conclusion is that for effective hotel advertising one needs to be able to take into account the peculiarities of the industry and combine several aspects of the advertisements in a unified complex.







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