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Business Potential of Companies Operating within Regional Food Retail Network


Ekaterina Pisareva
(about the author)

Pisareva Ekaterina Vladimirovna – Associate Professor, Department of Marketing and Advertising, Rostov State University of Economics

Published in:
Russian Journal of Entrepreneurship
– № 12 / June, 2012



Keywords: business potential, food retail, retail network, staff


Citation:
Ekaterina Pisareva (2012). Business Potential of Companies Operating within Regional Food Retail Network. Russian Journal of Entrepreneurship, 13(12), 142-147. — url: http://bgscience.ru/com/lib/3704


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Abstract:

The paper advocates the need for trade network development in the regions. The main problem in this respect is staff shortages. In Russia today, there are not nearly enough of medium and top managers. The writer suggests solving this problem for the retail networks that have reached the level sufficient for promoting their presence in the regions.







References:
1. Baeva T. Riteyl: cherez terni v regiony // Prakticheskiy marketing. – 2007. – №12.
2. Kolchanova E.E. Kriterii i pokazateli otsenki predprinimatelskogo potentsiala personala organizatsii (predpriyatiya) // Kreativnaya ekonomika. – 2009. – № 11 (35).