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Advertising and PR under Monopolization on the Market of Services


Denis Vladislavlev
(about the author)

Vladislavlev Denis Nikolaevich – service, advertising, public relations, estimation of results, monopolization

Published in:
Russian Journal of Entrepreneurship
– № 12-1 / December, 2011



Keywords: advertising, estimation of results, monopolization, public relations, service


Citation:
Denis Vladislavlev (2011). Advertising and PR under Monopolization on the Market of Services. Russian Journal of Entrepreneurship, 12(12), 96-101. — url: http://bgscience.ru/com/lib/3303


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Abstract:

The paper discusses the system of advertising and public relations management in organizations of the services sector, as well as the principles of estimating their results in promoting their services. There are some special features of advertising and PR for businesses of various size under the progressing monopolization of the services market.







References:
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2. Evgeniya Vatamanyuk. Vkladchiki «Sodbiznesa» vybrali IMPEKSBANK // Vedomosti. − 2005. − № 5.